bot frames
DM Campaign for a B2B SaaS
0571
GROP 6
DM Campaign for a B2B SaaS
0571
GROP 6
Product Overview
A Fully Managed AI Automation Ecosystem
The Concept
bot frames is a high-end managed service that builds and maintains intelligent AI agents. We don't just answer questions; we execute business processes.
Infinite Integration
Built on a flexible API architecture (Botpress), the agent connects deeply with existing infrastructure—CRMs, ERPs, Calendars, and Custom Databases—to automate complex workflows.
Beyond Support
Capable of handling Sales (Lead Gen & Qualification), Operations (Appointment Booking & Data Entry), and Internal Helpdesk tasks.
Omnichannel Presence
The agent operates wherever the business lives—Web, WhatsApp, Instagram, and Voice Telephony.
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DM Campaign for a B2B SaaS
0571
GROP 6
The Competitive Edge
What makes bot frames so special?
bot frames
Omnichannel
Speaks Every Language
100% Managed Service
Continuous Optimization
GDPR Compliant
others
Isolated Web Solution
Limited Language Packages
Robotic Text Blocks
Pure FAQ Query
Restricted System Integration
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DM Campaign for a B2B SaaS
0571
GROP 6
Live Porduct Demo
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DM Campaign for a B2B SaaS
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GROP 6
market opportunity
4
DM Campaign for a B2B SaaS
0571
GROP 6
Market Predictions
45%
Productivity Boost
McKinsey projects that Generative AI will increase customer care productivity by up to 45% through 2027 and beyond.
McKinsey & Company
50%
of All Cases Automated
Salesforce data predicts that AI agents will handle 50% of all customer service cases by 2027.
Salesforce
95%
Market Size by 2028
By 2028, 95% of all customer interactions will be powered by AI-enabled technology, rendering live human support a 'premium' service for complex issues.
Servion Global Solutions
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DM Campaign for a B2B SaaS
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GROP 6
The Execution Gap
90%
Want It
92% of large companies plan to increase their AI investment in 2025.
McKinsey State of AI (2025)
70%
Fail
70% of DIY AI projects fail due to technical complexity and data silos.
Gartner
The market is ready to buy, but unable to build.
This is where our campaign begins.
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DM Campaign for a B2B SaaS
0571
GROP 6
campaign strategy
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DM Campaign for a B2B SaaS
0571
GROP 6
8
The Execution Roadmap
Phase 1
Validation (Month 1)
Strategy: 9x Static Ads (In-House).
Objective: Identify the Winning Trigger.
Campaign Phasing: Test Lean, Scale Heavy
Phase 2*
Acceleration (Months 2–4)
Strategy: We take the one winning angle (e.g., "Relief") and translate it into high-performing Ad Types.
Objective: Scale the Winning Concept.
*Creative execution pending live Phase 1 performance data.
DM Campaign for a B2B SaaS
0571
GROP 6
9
Budget Allocation
Phase 1
€ 3K
Testing Budget
We spend just enough to prove which message works using static ads.
20K Investment Breakdown
15%
25%
60%
€ 20K
Investment
€ 5K
Creative Production
The agency fees to produce the specific Ad Types (Video, Motion, etc.) based on the winning angle.
Phase 2
€ 12K
Scaling Budget
100% of this goes to distributing the winning Ad Types to the maximum audience.
20/80 Rule!
DM Campaign for a B2B SaaS
0571
GROP 6
9
Budget Allocation
Phase 1
€ 3K
Testing Budget
We spend just enough to prove which message works using static ads.
20K Investment Breakdown
15%
25%
60%
€ 20K
Investment
€ 5K
Creative Production
The agency fees to produce the specific Ad Types (Video, Motion, etc.) based on the winning angle.
Phase 2
€ 12K
Scaling Budget
100% of this goes to distributing the winning Ad Types to the maximum audience.
20/80 Rule!
DM Campaign for a B2B SaaS
0571
GROP 6
Campaign Architecture
10
The A/B/C Test
The Scope
Our tech is universal. We are targeting High-Volume Service Leaders (Hotels, E-com, SaaS).
The Methodology
We test three psychological hooks to see which pain point drives the widest adoption across industries.
The Objective
Validate if the market cares more about Efficiency (Cost), Sanity (Burnout), or Simplicity (Managed Service).
DM Campaign for a B2B SaaS
0571
GROP 6
Campaign Architecture
11
A - The Relief
Trigger
Psychological Driver
Staff Burnout & Repetitive Task Fatigue
Headline
Strategic Angle
Highlight the inefficiency of human agents handling "Tier 1" robotic queries.
Key Message
The Core Promise
Position bot frames not as software, but as a "digital teammate" that saves the human team from mundane work.
Strategy: Sell Empathy & Efficiency
DM Campaign for a B2B SaaS
0571
GROP 6
Campaign Architecture
12
B - The Growth
Trigger
Psychological Driver
Fear of Missing Out (FOMO) on Leads & Revenue
Headline
Strategic Angle
Focus on the "Hidden Cost" of being offline at night or ignoring foreign languages.
Key Message
The Core Promise
Position the bot as a revenue generator that captures value while the business owner sleeps.
Strategy: Sell ROI & Availability
DM Campaign for a B2B SaaS
0571
GROP 6
Campaign Architecture
13
C - The Trust
Trigger
Psychological Driver
Fear of Technical Complexity & Implementation Failure
Headline
Strategic Angle
Address the "I don't have an IT team" objection upfront.
Key Message
The Core Promise
Emphasize the "100% Managed Service" model—we take full responsibility for the tech, they just get the results.
Strategy: Sell ROI & Availability
DM Campaign for a B2B SaaS
0571
GROP 6
Platform Selection
14
Targeting Latent Demand
Demand Capture
(Google)
High Intent / Solution Aware
Passive "Pull Marketing" strategy
Limited by "Zero-Search" volume
High CPC due to competition
Misses the unaware buyer
Demand Generation
(Social)
Latent Demand / Problem Aware
Active "Push Marketing" strategy
Unlocks Latent Demand
B2Human (Business-to-Human)
Instant visual storytelling
VS
DM Campaign for a B2B SaaS
0571
GROP 6
Platform Selection
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DM Campaign for a B2B SaaS
0571
GROP 6
2024/2025 industry benchmarks
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Metric
Category
Variable
TikTok
YouTube
Meta (IG + FB)
Strategic Implication
Unit Economics
Avg. CPM (Cost/1k)
€ 9,00
€ 9,00 – € 12,00
€ 55,00+
€ 10,00 - € 14,00
Testing velocity is strictly determined by cost efficiency
Est. CPC (Cost/Click)
€ 0,50 - € 1,00
€ 3,00 – € 4,50
€ 5,00 - € 10,00
€ 1,50 - € 2,50
Balancing cheap traffic volume against lead quality
Demographics
Core Age Segment
16–24
18–49
30–55
25–60+
Must overlap with the 'Managerial Core'
(30–50s)
Professional Context
None (0%)
Educational
High (100%)
Mixed (B2Human)
Reaching decision-makers when their 'Guard is Down'.
Operational
Creative Half-Life
<48 Hours
30+ Days
20+ Days
7–10 Days
Production cadence must match team resources.
Ad Fatigue Rate
High (Scroll Speed)
Low
High (Banner Blindness)
Medium
(Story Integration)
€ 1,50 - € 2,50
Resistance to
'Banner Blindness'
& ad saturation.
Outcome
Strategic Verdict
DISQUALIFIED
(Wrong Audience)
DISQUALIFIED
(can't test without
video production)
DISQUALIFIED
(Too Expensive)
SELECTED
(Optimal Efficiency)
Optimal intersection
of Reach, Cost, & Operations.
DM Campaign for a B2B SaaS
0571
GROP 6
Platform Selection
17
Why we chose Instagram over LinkedIn & YouTube
YouTube
Format Constraint &
Production Barrier
Requires Video Format
High Testing Cost (CPC)
High Barrier to Entry
Passive User Mindset
Meta (IG + FB)
Efficiency & Engagement
Efficient CPM (€ 10,00 -
€ 14,00)
Users in "Discovery Mode" (Open)
B2Human (Business-to-Human)
Visual-first storytelling
High Cost & Saturation
Exorbitant CPM (€ 55,00+)
Users in "Defense Mode" (Skeptical)
Text-heavy & Corporate fatigue
Saturated with competitors
DM Campaign for a B2B SaaS
0571
GROP 6
creative ads
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DM Campaign for a B2B SaaS
0571
GROP 6
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The Creatives / A - The Relief
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Antwortest du
immernoch selbst?!
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KI Arbeitet auch
sonntags für dich.
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DM Campaign for a B2B SaaS
0571
GROP 6
20
The Creatives / B - The Groth
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Skaliere deinen Support,
nicht deine Payroll.
Leistet so viel wie ein ganzes
Team.
...kostet weniger als ein
Praktikant.
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Durchblicke die
lineare Skalierung
Mehr Tickets ≠ Mehr Personal
Kunden - Anfragen
Support- Kosten
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03:42
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DM Campaign for a B2B SaaS
0571
GROP 6
21
The Creatives / C - The Trust
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Kein Code.
Kein IT-Team.
In 7 Tagen live.
KI - Support
on
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Dein Tech-Stack.
Unser Gehirn.
Nahtlose Integration von KI.
99% Entlastung
CRM
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Smarter Bot.
Menschliches Backup.
Nahtloses Human-Handover.
wenn unsicher…
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